CHALLENGE
THE
An early-stage food systems think tank was challenged by needing a five minute pitch that spoke to a broad audience (all involved in the food system) in a very personalized way, and at the same time, explaining why it was uniquely positioned to bring this group together.
SOLUTION
THE
What could bring such disparate yet interconnected groups together and how can we do this in a succinct and effective way? We decided to create a toolkit where this institute's purpose was supported by the story data could tell.
RESULTS
THE
The initial deliverable was a pitch deck, but what resulted was a few infographics that together, told the broad story of the food system and how the Institute came to be. From this came a toolkit of resources the institute could repurpose and brand for content, talk tracks, conference themes and more.