A passion for food from farm to finish.
We tell your story in the way it should be heard.
Strategic
Communications for Food Systems Organizations
At The Table partners with purpose-led companies in the food space to create more captivating and engaging narratives
at every touchpoint.
We bring to the table a technical subject matter expertise in agricultural science, behavioral economics, systems thinking, and nutrition science. Paired with nearly 15 years of marketing and communications experience, we're uniquely positioned to contextualize stories about food into broadly meaningful, approachable, and authentic narratives.
OUR PASSION
is to create meaningful connections to food
What we eat is more than just what's on our plates. It’s how and why we make our food choices and the consequences of those decisions on a global and generational scale.
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Research shows that greater awareness of where food comes from leads to healthier decision-making, for both human and planetary health. But navigating the complex intersection of storytelling, consumer psychology, agricultural science, food economics, and nutrition can be overwhelming. We share the stories behind what's on the table.
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With a fervor for organizing chaos, we distill your narrative into an authentic and approachable story. We contextualize, amplify, measure, repeat.
STORYTELLING
DRIVES REVENUE
A great product has a passionate story behind it. At The Table helps explain that story - your Purpose.
Why Does Purpose Matter?
The days of humility are over. It’s not enough to have a Purpose - it also needs to be shared. Why? Because the absence of communication results in inaction, a costly and damaging mistake. Are you leaving equity on the table?
Your purpose is the reason for being. It defines an organization’s unique role and value in society that allows it to both grow the business and positively impact the world. A clear Purpose becomes the filter for decision making: how to behave and the issues to advance. Every company should not just ask themselves why they exist, but also ask: how strong is that Purpose?
THOUGHT
LEADERSHIP
Position for industry leadership
Magnify your expertise and value
Engage stakeholder
Influencer strategy
Impact assessment
Annual reports
A range of creative expertise to tell your story more powerfully
SERVICES
STRATEGIC
COMMUNICATIONS
Contextualize + frame your message
Discover your unique value add
Strengthen acquisition & retention
Customer journey analysis
Content strategy
Advocacy activations
COMMUNITY IMPACT
Identify the right opportunities
Invest creatively
Find the best partners
Content strategy
Impact assessment
ESG reporting
PUBLIC RELATIONS
Build a PR plan
Increase brand awareness
Press appearances
Amplify your news
Plan for Crisis
Develop brand toolkits
THE WORK
Becoming an Industry Leader
A disruptive AgTech company was breaking up the industry in a big way, but wasn't getting the visibility or credibility it needed to achieve its business goals. The visibility it wanted wasn't easy because there were a few major audiences: producers, investors, the media, and consumers.
Organizing Informational Chaos
A $2B sustainability business was facing the issue of, "having so much information, we don't know what to do with it." Data, reports, testimonials, and expert knowledge were swimming around in a content pool and they were overwhelmed. They needed to organize it, frame it, and amplify it.